Let’s uncover the resurgence of a beauty trend that’s changing the face of makeup forever. After decades of matte reign, dewy skin is making a spectacular comeback, especially among those who’ve celebrated their 70th birthday and beyond. This luminous revolution is redefining beauty standards for 2025, embracing natural radiance at every age.
Why the dewy revolution matters for mature skin
For decades, conventional wisdom suggested that mature skin should avoid shine at all costs. “The beauty industry perpetuated the myth that women over 70 should stick to matte formulations to avoid highlighting texture,” explains Dr. Eliza Morton, dermatologist and beauty researcher. “What we now understand is that strategic dewiness actually creates a more youthful, dimensional appearance.”
This revelation has sparked a beauty renaissance among those with wisdom-earned wrinkles, who are finding ways to look radiant in their golden years through thoughtful product selection.
The science behind the glow
The dewy renaissance isn’t just about aesthetics—it’s rooted in skin health. Hydration becomes increasingly vital as we age, with skin producing less natural moisture after 70. The new approach embraces products rich in:
- Hyaluronic acid for deep hydration
- Ceramides to strengthen the skin barrier
- Niacinamide for balance and luminosity
- Electrolytes to enhance moisture retention
From glass skin to lived-in luminosity
The current trend evolves from the Korean “glass skin” phenomenon but adapts it for all ages. “We’re seeing a preference for what I call ‘lived-in luminosity’—a glow that honors life experience rather than trying to erase it,” notes celebrity makeup artist Julian Rey, who works with actresses in their 70s and 80s.
This approach pairs beautifully with other trends like subtle copper-blonde hair colors that enhance warmth and radiance in mature complexions.
The technique transformation
Achieving dewy skin after 70 requires different techniques than those used by younger generations. Strategic placement is key—focusing luminosity on the high points of the face while keeping the T-zone more controlled.
Margaret Collins, 78, shares: “I spent decades powdering every inch of my face. Now I embrace the glow and feel more vibrant than ever. My granddaughter says I look like I’m lit from within!”
Products pioneering the change
The market is responding with innovative formulations specifically for mature skin seeking dewiness:
- Tinted serums with light-reflecting properties
- Cream blushes that melt into skin
- Hydrating setting mists that preserve moisture
- Balm highlighters free from chunky glitter
Many women are also discovering transformative results from cashmere-soft night creams that prepare the skin for daytime radiance.
Finding inspiration in unexpected places
Interestingly, this beauty revolution finds historical parallels in medieval French aesthetics, where luminous skin signified vitality and nobility. Like the perfectly preserved ring-shaped French villages that continue to enchant visitors, timeless beauty principles are finding new appreciation in modern contexts.
Embracing your natural radiance
The dewy renaissance represents something deeper than a mere trend—it’s a celebration of authenticity at every age. Like a fine wine that develops character over decades, mature skin deserves products that enhance rather than mask its natural beauty.
Are you ready to embrace the glow that comes with wisdom? Your skin has earned its story—let it shine with the luminosity it deserves.