92% take generic multivitamins daily—this clinical trial proves most absorb almost nothing
You stand in the vitamin aisle comparing $10 generic multivitamins to Ritual’s $30 subscription bottles. The ingredients look similar. The dosages match. Logic says save $20. Yet a university-led clinical trial involving women aged 18-49 revealed something that changes this calculation entirely. After 12 weeks, Ritual users showed 43% increases in vitamin D and 41% … Lire plus









