Arm & Hammer’s viral laundry hack isn’t luck—the 3-part campaign strategy decoded
October afternoons in 2025 bring familiar laundry room scenes. You sort whites from darks, reach for detergent, then pause. That distinctive yellow Arm & Hammer packaging seems everywhere lately. Instagram Reels showcase baking soda laundry hacks. Store displays stack boxes prominently. Influencers casually mention it in cleaning videos. Three weeks ago, you barely noticed the … Lire plus






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