Lancia’s iconic Italian brand is making a spectacular return to the automotive scene this spring 2025, embracing electrification with a modern revival that honors its legendary heritage. After years of limited market presence, the storied marque is launching an ambitious comeback centered around a new generation of electric vehicles, marking one of the most significant European automotive resurrections in recent years.
The renaissance plan: three models that redefine Italian elegance
Lancia’s rebirth strategy follows Stellantis’ “Dare Forward” plan, introducing three new models over the next three years. Beginning with the all-new Ypsilon in 2025, followed by the Gamma in 2026, and culminating with the highly anticipated Delta in 2028, the brand aims to become fully electric by 2028, positioning itself as a premium competitor in Europe’s growing EV market.
“Lancia’s renaissance represents more than just introducing new vehicles,” explains Luca Napolitano, Lancia Brand CEO. “We’re creating a new lineup that embodies Italian elegance while embracing cutting-edge technology that will redefine the premium electric segment.”
The electrified Ypsilon: blending performance with sustainable luxury
The new Lancia Ypsilon spearheads this revival with both electric and hybrid powertrain options. The electric variant features a 156 HP motor paired with a 51 kWh battery, delivering an impressive 403 km WLTP range and fast-charging capability that replenishes 20-80% in just 24 minutes.
Inside, the Ypsilon showcases Lancia’s commitment to sustainable luxury with 50% of tactile surfaces made from eco-friendly materials. The interior embraces premium partnerships with Italian design houses like Cassina and features the innovative S.A.L.A. (Sound Air Light Augmentation) system with dual 20.5-inch displays.
The return of the legendary HF badge
Perhaps most exciting for enthusiasts is the revival of Lancia’s storied HF performance badge. The upcoming Ypsilon HF, scheduled for June 2025, will boast 240 HP and accelerate from 0-100 km/h in just 5.8 seconds, making it a formidable competitor to models like the BMW i1 and Mini Cooper SE.
“The HF badge symbolizes Lancia’s motorsport heritage and innovation,” notes automotive historian Marco Tencone. “Its return signals the brand’s commitment to performance even in the electric era, much like we’ve seen with other legendary brands making performance-oriented comebacks.”
Key features of Lancia’s electric rebirth:
- Premium positioning with prices starting at €34,800 for the electric Ypsilon
- Cutting-edge technology including Level 2 autonomous driving capabilities
- Italian design heritage with distinctive elements like the “calice” grille and round rear lights inspired by the legendary Stratos
- Performance focus with the revival of the HF badge and rally racing plans
Racing heritage reborn
Lancia’s return to prominence extends beyond road cars. The brand is also planning a return to rally racing with the Ypsilon Rally 4 HF, powered by a 212 HP 1.2L turbo engine. This racing focus mirrors the growing trend of manufacturers using motorsport to develop new driving technology and talent pipelines.
Unlike some manufacturers struggling with early electric vehicle adoption issues, Lancia’s dual approach with both hybrid and electric options gives consumers flexibility while the broader EV infrastructure continues developing.
Looking toward tomorrow
As spring 2025 approaches, Lancia’s ambitious comeback represents a fascinating case study in how legacy brands can embrace electrification while honoring their heritage. With its blend of Italian design flair, cutting-edge technology, and performance focus, Lancia’s rebirth may well become a blueprint for how traditional automotive brands can successfully navigate the electric revolution.