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Why storage price increases this spring will affect your next car’s tech package

Spring 2025 is bringing more than just blooming flowers – it’s delivering a potential price surge for your next storage upgrade. As we approach the summer tech buying season, U.S. tariffs on imported storage components are reshaping the digital landscape and threatening to make SSDs and HDDs significantly more expensive.

The global supply chain puzzle driving prices higher

Major storage manufacturers operate incredibly complex global supply chains that are now caught in a web of tariffs. According to industry analysts, companies like Seagate, Western Digital, and Toshiba have production spread across multiple countries – with components traveling between the U.S., China, Japan, and Southeast Asia before becoming finished products.

“The complexity of HDD cleanroom assembly means moving production out of China or Thailand will be expensive and slow,” explains a Tom’s Hardware analyst. This creates a perfect storm for price increases that will impact everyone from casual computer users to data center operators.

Country-specific tariffs creating a pricing nightmare

The tariff rates vary dramatically depending on where products are assembled:

  • China: A staggering 54-124% tariff
  • Malaysia: 24% tariff
  • Thailand: 36% tariff
  • Philippines: 17% tariff

This uneven playing field means that identical storage products could face vastly different import duties based solely on their assembly location. For budget-conscious consumers planning long-term financial decisions, these price fluctuations add another layer of complexity.

Who will be hit hardest this summer?

The impact varies across product lines. Seagate Exos enterprise drives assembled in China face some of the steepest tariffs, while Western Digital products from Thailand encounter more moderate but still significant duties. For everyday consumers, expect notable price jumps on popular SSDs from Samsung, Kioxia, and SanDisk.

“SSD cost structures are hammered by tariffs because NAND flash memory and SSD assemblies come from multiple countries all facing different tariff rates,” says a Blocks & Files industry analysis.

The tech investment dilemma

For consumers planning spring and summer tech purchases, these tariffs create a challenging buying environment. Those considering new vehicles with advanced technology packages or tech investments may need to factor in rising storage costs.

Price increases coming in waves

Storage costs are like ocean tides – the first wave of price increases is hitting now, but industry experts anticipate successive waves as manufacturers adjust to the tariff reality. Wallace Santos, CEO of PC manufacturer Maingear, confirms: “Tariffs have a direct impact on our cost structure… which we have to pass down to our customers.”

Consumers may see price hikes of 15-25% on complete systems by summer, with storage components increasing most dramatically.

Manufacturing shifts creating additional shortages

Some manufacturers are attempting to mitigate tariffs by relocating production:

  • Moving assembly to lower-tariff countries
  • Increasing U.S.-based manufacturing (requires 20% U.S. origin)
  • Restructuring supply chains to reduce overall tariff exposure
  • Exploring automation to offset labor costs in higher-cost regions

What consumers can do

If you’re planning a storage upgrade for your technology systems, consider purchasing sooner rather than later. Like filling your gas tank before a price increase, securing storage components before tariff-related price hikes fully materialize could save significant money.

The storage market has historically followed Moore’s Law with regular price decreases, but these tariffs may reverse that trend through 2025. For consumers, this spring’s storage pricing landscape is less like a gentle rainfall and more like a gathering storm that could drench summer tech budgets nationwide.